PHOENIX—Resolute Consulting, one of the nation’s largest independent public affairs and strategic communications firms, launched Project Jigsaw Mobile App on behalf of Equality Arizona as part of a grassroots campaign. The initiative and mobile app provides the LGBTQ community with an innovative new tool to help both eliminate barriers and to serve as a resource for individuals seeking to foster and adopt.
“An effective outreach campaign uses all mediums to communicate with target audiences and nowadays everyone wants information readily available at their fingertips,” said Resolute Consulting Chief Operating Officer Dave Smolensky. “For Equality Arizona we incorporated the development of an app to further engage and activate the audience as well as provide a tool that reaches a younger demographic.”
Resolute develops apps on behalf of clients to inform, educate and activate target audiences. Project Jigsaw Mobile App was designed to build a diverse coalition of Arizonans committed to connecting children to a loving family through public education and outreach tools. Resolute’s in-house team customized the app to showcase media stories, family stories from Arizonans who have gone through the adoption process, as well as providing a way to easily connect to the organization by emailing questions or signing up to become a Project Jigsaw Coalition Partner.
In addition to digital development of Project Jigsaw Mobile App, now available in Android and Apple operating systems, Resolute works with Equality Arizona on all aspects of the campaign, including communications and media strategies, stakeholder outreach and coalition building, policy and political landscape assessment, and print and video content development for campaign materials.
To learn more about the project, visit: http://equalityarizona.org/project-jigsaw/.