Regional Transportation Authority
Raising awareness of a critical issue with grassroots and grasstops outreach
PROJECT: The Regional Transportation Authority (RTA) is the second largest transit system in the country. The Regional Transportation Authority retained Resolute Consulting to develop and implement a regional, bipartisan campaign – Moving Beyond Congestion – to make the case for additional funding for RTA, CTA, Metra and Pace.
STRATEGY: Through grassroots and grasstops outreach, Resolute recruited and activated 15,000 individuals and 700 organizations representing hundreds of thousands of people throughout the six-county RTA service area. Resolute was also responsible for earned media, selected paid advertising, community forums, collateral, and the Moving Beyond Congestion website.
OUTCOME: As a result of the issue campaign, the Illinois General Assembly and Governor approved legislation that dedicated $500-million a year in new funding for mass transit operations in the RTA’s six-county region of Northeastern Illinois.