Developing digital strategies to engage and activate Chicagoans
PROJECT: Arts Alliance is the state’s leading voice for the arts and arts education. Resolute Consulting was engaged by Arts Alliance Illinois (AAI) to develop and implement an initiative to position the Mayor’s Chicago Cultural Plan as an impactful arts strategy to build community, stimulate economic development, create jobs, and foster innovation.
STRATEGY: Resolute worked with AAI to manage a committee of 30+ of the city’s top arts and cultural leaders to launch Accelerate Culture. We worked with AAI to brand and launch the initiative, including development of a logo and collateral materials, construct a website, launch social media pages, promote in the media and run a data-targeting paid digital program.
OUTCOME: As a result of our campaign, 85 aldermanic candidates signed the Accelerate Culture pledge and 13 new organizations and 599 individuals joined Accelerate Culture.