Connecting a Major League Soccer team to the community
Project: Resolute was retained to develop a strategic communications campaign to position the Chicago Fire Soccer Club’s ownership and team leadership, including the club’s charitable foundation.
Strategy: Resolute supports the Fire’s communications staff identifying opportunities to promote the club and the Fire’s extensive development and youth organizations. Through strategic counsel, proactive media outreach and event support, we help raise awareness of the Fire’s significant impact across the greater Chicago region.
Outcome: Resolute connects the Chicago Fire leadership to it fans, supporters and the wider regional soccer community far beyond the first team’s matches on the soccer pitch.