Promoting the profile of a new leader within the Chicago civic and educational community
PROJECT: Columbia College is an international leader and recognized pioneer in arts and media educations. Columbia College Chicago’s president retained Resolute Consulting to review all communications and marketing functions.
STRATEGY: Subsequently, Resolute’s managing director assumed the role of Interim Vice President of Communications and Marketing while the administration conducted a national search for the new position. Resolute also worked with the new president to raise his profile in the Chicago area and introduced him to prominent leaders in the business and civic communities.
OUTCOME: Resolute identified opinion leaders and decision makers with whom the new president should engage; crafted position papers; developed an governance outline for a new student-focused website; served on the steering committee for the College’s five-year strategic plan; and oversaw communications and marketing functions, including branding, digital strategies, publications, creative services, and media relations.