Project Description

Strategic & Crisis Communications
Crisis Communications

Whether the crisis is immediate or anticipated, Resolute’s crisis communications team creates seamless action plans that detail protocols and process, message development, innovative mobile apps, and media training for internal team.

Northwestern Medicine

Creating a communications plan to support ongoing litigation strategy and trial outcomes

PROJECT: Northwestern Medicine is one of the country’s premier academic medical center hospitals. Resolute was engaged to provide litigation support for a medical malpractice trial in only a few days’ time. The case was founded in complicated medical and regulatory processes, but Resolute quickly got up to speed.

STRATEGY: Complementing the legal team’s strategy, we developed a communications plan to deal with any potential scenarios before, during, and after the trial. We created a “resource library” of supporting third-party materials that supported Northwestern’s case to be used when responding to external inquiries, to further validate the strength of our core messages with evidence.

OUTCOME: By developing and creating detailed communications protocols and processes, Resolute ensured an appropriate response regardless of the outcome. With Resolute’s support, the team successfully mitigated negative media stories throughout the trial.