National Wildlife Federation (NWF)
Advocating for a high-priority initiative on behalf of an association
PROJECT: National Wildlife Federation (NWF) is America’s conservation organization protecting wildlife for our children’s future. Resolute Consulting supported the NWF in a push for a 60 mile per gallon (MPG) average for 2025.
STRATEGY: Resolute helped build a campaign in Michigan to promote the standard and conducted outreach to businesses, labor and environmental organizations to influence decision-makers.
OUTCOME: In the end, the Obama Administration, automakers and environmental organizations reached an agreement on a 54.5 miles per gallon average by 2025, effectively doubling the efficiency of new U.S. vehicles compared to those manufactured in 2008.