Introducing a highly regulated product into a new market
Project: Resolute is working with Google on potential expansion of its fiber network into metropolitan Phoenix.
Strategy: Our team developed and implemented a strategic communications and outreach plan to build support for Google’s expansion into the market, neutralized opposition from heavily entrenched incumbent providers, and provided ongoing assessment of the regulatory and political environments in targeted municipalities. Combining grassroots and grasstops campaign strategies and tactics, Resolute built support for Google’s entry into the market among elected officials, business and civic organizations, academic and tech leaders, and local community activists.
Outcome: Results included supportive op-eds from high-profile leaders, successful community and one-on-one meetings with stakeholders, a significant increase in Google’s community presence and positive media coverage.