Project Description

Strategic & Crisis Communications
Internal Communications

Resolute’s experienced team of skilled communications professionals design plans, develop message and train the internal team to address an issue and protect a client’s brand.

Northwestern Medicine

Effectively communicating change to internal audiences

PROJECT: Northwestern Medicine is one of the country’s premier academic medical center hospitals. Resolute was asked to effectively communicate significant internal staffing and benefits changes to all employees.

STRATEGY: These were sensitive, delicate issues that needed to be communicated in a straightforward and strong, yet reassuring, way. It was critical the communications were phased in a way that set the changes into motion, while allowing time for employee feedback and response. We also made sure the fairly complex benefits information was delivered in a clear, concise way.

OUTCOME: Over a roll-out of several weeks, we worked directly with senior HR leaders to inform employees of the changes, the rationale behind the changes and the vision for the future. As a result, employees were seamlessly on-boarded to the new system with little frustration or negative feedback.

Frank Lloyd Wright Foundation

Improving brand and image through a strategic communications campaign

PROJECT: The Frank Lloyd Wright Foundation is a nonprofit promoting the architect’s legacy through education and preservation of two National Historic Landmarks. Resolute developed a strategic communications campaign for the Frank Lloyd Wright Foundation, which faced challenges related to its governing structure, certification and capabilities.

STRATEGY: Our in-depth image building campaign focused around key initiatives targeted internal and external stakeholders who could assist the board and leadership in building support for organizational changes.

OUTCOME: The effort has resulted in high-level media placements and a clearer mission and set of goals of the foundation moving forward.