Project Description

Strategic & Crisis Communications
Litigation & Bankruptcy Communications Support

Alan Solow, a nationally respected bankruptcy attorney with more than 30 years of experience, leads our communications team.

Vibrant Living LLC

Navigating the bankruptcy process to ensure positive outcomes for all parties

PROJECT: Vibrant Living, LLC is an operator and owner of continuing care retirement communities. Working in partnership with a law firm and financial company, Resolute Consulting developed and executed an internal and external communications strategy for the bankruptcy filing of a continuing care retirement community (“CCRC”).

STRATEGY: Specifically, Resolute developed a strategic communications plan designed to reassure residents and their families, employees, vendors, and the media about the long-term benefits of restructuring that complimented the team’s legal strategy. The plan addressed concerns and debunked misconceptions about the process.

OUTCOME: Resolute’s proactive engagement helped build good will with all parties, eliminated negative stories in news outlets and ultimately supported the effort to sell the CCRC.  The law firm won a “Chapter 11 Reorganization of the Year” award for its work on the project from The M&A Advisor.

Enterprise Rent-A-Car

Supporting litigation strategy to influence policy outcomes

PROJECT: Resolute Consulting was engaged by Enterprise Rent-A-Car to develop a communications plan supporting the company’s decision to pursue litigation or a negotiated resolution to address adverse actions of the Chicago Department of Aviation regarding rental car development at O’Hare International Airport. Enterprise joined its competitors to fight the issue, and when negotiations broke down, they filed a lawsuit.

STRATEGY: Resolute’s approach was developed to support the legal strategy, frame the conversation for the industry’s position, define the defects in the proposal and educate audiences on the negative financial implications.

OUTCOME: As a result, the City found common ground with the industry and settled. Later, Mayor Emanuel announced the ground breaking of the project with the rental car companies by his side.

Northwestern Medicine

Creating a communications plan to support ongoing litigation strategy and trial outcomes

PROJECT: Northwestern Medicine is one of the country’s premier academic medical center hospitals. Resolute was engaged to provide litigation support for a medical malpractice trial in only a few days’ time. The case was founded in complicated medical and regulatory processes, but Resolute quickly got up to speed.

STRATEGY: Complementing the legal team’s strategy, we developed a communications plan to deal with any potential scenarios before, during, and after the trial. We created a “resource library” of supporting third-party materials that supported Northwestern’s case to be used when responding to external inquiries, to further validate the strength of our core messages with evidence.

OUTCOME: By developing and creating detailed communications protocols and processes, Resolute ensured an appropriate response regardless of the outcome. With Resolute’s support, the team successfully mitigated negative media stories throughout the trial.