Vibrant Living LLC
Navigating the bankruptcy process to ensure positive outcomes for all parties
PROJECT: Vibrant Living, LLC is an operator and owner of continuing care retirement communities. Working in partnership with a law firm and financial company, Resolute Consulting developed and executed an internal and external communications strategy for the bankruptcy filing of a continuing care retirement community (“CCRC”).
STRATEGY: Specifically, Resolute developed a strategic communications plan designed to reassure residents and their families, employees, vendors, and the media about the long-term benefits of restructuring that complimented the team’s legal strategy. The plan addressed concerns and debunked misconceptions about the process.
OUTCOME: Resolute’s proactive engagement helped build good will with all parties, eliminated negative stories in news outlets and ultimately supported the effort to sell the CCRC. The law firm won a “Chapter 11 Reorganization of the Year” award for its work on the project from The M&A Advisor.