Gary/ Chicago International Airport
Packaging and showcasing milestones for a major infrastructure project
PROJECT: Gary/ Chicago International Airport is Chicago’s third airport located within 25 miles and 35 minutes from downtown Chicago. Resolute Consulting provided strategic communications for the Airport during the $175 million Runway Expansion Project, first developing and managing an educational communications campaign as the City of Gary and the Gary/Chicago International Airport Authority entered into a public-private partnership with airport developer and operator AFCO/AvPorts.
STRATEGY: The Resolute team managed messaging and raised awareness around project milestones, including the relocation of more than four miles of railroad tracks.
OUTCOME: To mark this major achievement, the team coordinated a news conference on the runway, attended by local, state, and federal officials and more than 100 guests and reporters. The program was staged to provide an up-close look at the ongoing construction, and the team managed additional photo and video opportunities for media.