Project Description

Republic Services

Growing a green brand with marketing and promotion in a target market

Project: Resolute implemented a communications campaign to reinforce the company’s regional position as the largest waste services company in the Chicago area and to highlight its comprehensive recycling services.

Strategy: Resolute provided overall strategic communication support on various public works issues, promoted new facilities and service options, developed marketing materials and promoted community events.

Outcome: With Resolute’s assistance, Republic is known as committed to preserving the environment while providing the most cost-effective programs for solid waste collection and disposal.