Engaging Chicago’s diverse community to grow a business and strengthen the community
PROJECT: Uber is a technology company providing app-driven logistical connections for ride-sharing, food delivery, and more. Uber engaged Resolute Consulting to fill a critical gap in its media outreach and management, manage lobbying and advocacy efforts, and support outreach and engagement with organizations across Chicago’s diverse communities.
STRATEGY: Resolute worked with Uber to make a dramatic improvement in the city’s ridesharing ordinance and ultimately designed and executed a campaign that resulted in a gubernatorial veto of anti-competitive state legislation and the enactment of a flexible and fair regulatory approach, hailed as national model for rideshare services.
OUTCOME: In a short period of time, Resolute facilitated partnerships between Uber, 20 community organizations and 17 elected officials (Chicago aldermen, Cook County commissioners, state representatives and state senators) to host uberX driver recruitment events in neighborhoods across Chicagoland.