Supporting project approvals with an aggressive outreach and media campaign
PROJECT: Invenergy is one of the world’s largest private developers of renewable energy. Resolute Consulting was engaged by to support numerous wind turbine projects. Opponents were well-organized and had gotten support by elected officials after misinformation had gone unchallenged after months of public meetings.
STRATEGY: Resolute developed and managed an aggressive public affairs campaign to reframe the conversation by using fact-based information and a rapid response protocol to respond to attacks and misinformation. Resolute also developed a robust online campaign and Resolute worked with the company’s on-the-ground team to engage and organize landowners who had a personal stake in the project.
OUTCOME: We launched an active earned and paid media program. A news conference supported by Resolute was hosted by a local village resulted in significant print and on television and the radio.