Identifying target audiences and articulating key messages which result in the desired outcome are central to effective communications campaigns. Resolute Consulting helps clients develop a focused and disciplined approach to engaging and educating decision makers, influencers and other stakeholders.
- AUDIENCE IDENTIFICATION - We work with clients to identify and prioritize those who matter most, whether they be decision makers, influencers or stakeholders. This may involve grouping stakeholders into tiers in order to set goals and objectives for each audience, and targeting particular populations for specific messages and outcomes. All campaign activities are designed and executed with specific audiences in mind.
- MESSAGE DEVELOPMENT - Developing a well-crafted, consistent and compelling message tailored for each campaign is the foundation of successful communications campaigns. We work with clients to revise and update existing messaging and, if necessary, draft new points to reach specific audiences. Our messaging is research-driven, rooted in facts and figures, and tested in focus groups of target audiences.
- ISSUE, CORPORATE OR PRODUCT POSITIONING AND BRANDING - Properly framing an issue, organization or product among target audiences forms the foundation for all communications campaigns. This can be done using a variety of communications vehicles including traditional earned and paid media and outreach, as well as social media and online activities. We take the time to understand broader business, policy and organizational objectives in order to help define the client’s position in the marketplace.