America’s leading beverage companies are working together to reduce the industry’s plastic footprint through its new #EveryBottleBack initiative. They are designing their bottles to be 100% recyclable and investing in efforts to get their bottles back so they can remake them into new ones.
Watch the video
Read more about the issue and how America’s three largest beverage companies: Coca-Cola, Pepsi and Keurig Dr. Pepper and the American Beverage Association are partnering to invest $100 million to improve recycling, processing and packaging.
Kirk Tanner (PepsiCo Beverages North America), Jim Dinkins (Coca-Cola North America), Katherine Lugar (American Beverage Association), and Derek Hopkins announce the launch of the #EveryBottleBack initiative.