America’s leading beverage companies are working together to reduce the industry’s plastic footprint through its new #EveryBottleBack initiative. They are designing their bottles to be 100% recyclable and investing in efforts to get their bottles back so they can remake them into new ones.
Watch the video https://vimeo.com/368636313/5bedddc852
Read more about the issue and how America’s three largest beverage companies: Coca-Cola, Pepsi and Keurig Dr. Pepper and the American Beverage Association are partnering to invest $100 million to improve recycling, processing and packaging.
Kirk Tanner (PepsiCo Beverages North America), Jim Dinkins (Coca-Cola North America), Katherine Lugar (American Beverage Association), and Derek Hopkins announce the launch of the #EveryBottleBack initiative.