Build South Central Campaign defeats light rail opposition
After months of high-stakes debate and disruption, Phoenix will build the $1 billion South Central Light Rail extension following the City Council’s 6-2 vote approving the project to move forward as planned.
This crucial win for light rail advocates was the result of a hard-fought public affairs campaign managed by Resolute Consulting. In just five weeks, Resolute launched the Build South Central Campaign. Our team partnered with the South Phoenix community, reenergized light rail supporters and waged an aggressive media relations effort to secure the council’s approval.
The 5.5 mile South Central line is the next stop in Phoenix’s $31.5 billion transportation plan and creates exceptional access for South Phoenix residents to the 26-mile light rail system. Phoenix voters approved the extension in 2015.