Traffic Safety Coalition
Managing a national coalition of third-party stakeholders to affect policy changes
PROJECT: The Traffic Safety Coalition (TSC) is a non-profit coalition of third-party advocates supporting red light cameras. Resolute designed and implemented a strategy to build a coalition of third-party advocates to help reverse negative sentiment of red light cameras and refocus the debate on safety.
STRATEGY: Resolute has engaged more than 650 ordinary citizens, traffic safety experts, law enforcement, public officials, victim’s advocates, health care professionals and industry leaders in 30+ states to testify to the devastating impact of red light running, speeding and reckless driving.
OUTCOME: As the coalition grew, we managed the process of becoming a national not-for-profit organization known as the Traffic Safety Coalition (TSC) and helped pass state legislation and defeat efforts to ban or curb the use of photo enforcement technology. Since Resolute was engaged in 2009, not a single banning bill has passed.