Creating a communications plan to support ongoing litigation strategy and trial outcomes
PROJECT: Northwestern Medicine is one of the country’s premier academic medical center hospitals. Resolute was engaged to provide litigation support for a medical malpractice trial in only a few days’ time. The case was founded in complicated medical and regulatory processes, but Resolute quickly got up to speed.
STRATEGY: Complementing the legal team’s strategy, we developed a communications plan to deal with any potential scenarios before, during, and after the trial. We created a “resource library” of supporting third-party materials that supported Northwestern’s case to be used when responding to external inquiries, to further validate the strength of our core messages with evidence.
OUTCOME: By developing and creating detailed communications protocols and processes, Resolute ensured an appropriate response regardless of the outcome. With Resolute’s support, the team successfully mitigated negative media stories throughout the trial.