Launching a campaign to end gender and sexual orientation discrimination in Arizona adoption policies
PROJECT: Equality Arizona is the state’s leading advocate for the rights of the LGBTQ community. Resolute Consulting is working with Equality Arizona, the state’s leading advocate for the rights of the LGBTQ community, to launch the Project Jigsaw campaign. The campaign is building a diverse coalition of Arizonans committed to creating a political and policy environment in which all couples, regardless of sexual orientation or gender, have the opportunity to provide permanent, loving families for children in need of a home.
STRATEGY: Resolute is guiding all aspects of the campaign, including communications and media strategies, stakeholder outreach and coalition building, policy and political landscape assessment, and content development for campaign materials including print, video, digital and development of an app for both Android and Apple operating systems.